By Kim Duke
I would like you to begin thinking of mailboxes in a new way.
Contrary to popular belief – it isn’t a symbol of an ineptpostal service. In fact- it is one of the Best ways tocommunicate with your customers. And I am not talking aboutsales flyers either!
Are You Saying Thank-You To Your Customers?
Here is one of the shocking basics of selling.
If you don’t THANK YOUR CUSTOMERS for choosing you – you areaverage – perhaps even less than average.
I want you to consider the thousands of dollars you have spentin the last month. Mortgages, car payments, groceries,advertising, marketing – and yet – I would bet a Diva Dollarthat very few – IF ANY – thank you cards have hit your mailbox.
Saying Thank-You Is Being Respectful
Remember – your customers have options. They could have chosensomeone else. They could have waited and done nothing at all.Instead – they chose you.
So what have you done to thank them?
Here is a Diva Rule – E-mails Don’t Count!
Why? Simply – they are boring. And if you look in the Sales DivaDictionary under the word BORING, you will find this phrase:Losing Money.
I Lovvvvvvvvvvvvvvvve Getting Fun-Mail – Don’t You?
I don’t know about you – but I will open a personal card withhandwriting much faster than I would open a bill. Your customersfeel the same way!
Five Sales Diva Rules of Saying Thanks:
1. Show attention to detail. Send a personal thank you note inthe mail within 7 days of receiving business from a customer.
2. Don’t send a cheesy corporate card. Instead – find somethingthat represents your customer!
3. Handwriting Rules. If you slap a cursory “Thanks for yourbusiness” and signature – you are wasting a stamp. Write a shortnote directly to the person as well.
4. Don’t Pre-Write The Card. As tempting as it may be topre-write cards – don’t do it. It will come across as vague and“canned”.
5. Thank ANYONE that helps you. If someone gives you a lead, aphone number, some Free Advice – anything that makes your life alittle easier – pop a card into the mail saying Thank You!
Don’t let another week go by without thanking your customers aswell as the many people that help you. We all remember those whoare appreciative of our business and help – and we quicklyforget those who don’t. Where do you want to be?
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